The beauty of Samar was recently celebrated through LARA, the rise of the banig revolution. Manila’s most stylish were spotted during the exclusive event, held at March 10, 2018 at the Mega Fashion Hall of SM Megamall.
What began as a visionary effort of Governor Sharee Ann Tan of Samar to uplift the plight of her people has now evolved into an inspiring sustainable livelihood project. The weavers of Basey, Samar reinvented the banig as a means to rebuild their communities after Typhoon Yolanda. Innovative pieces and shapes in the form of bags, shoes, accessories and even home decor soon emerged, catching the attention of Spark Samar, the tourism arm of the province. They then gathered the four biggest banig houses of Basey and challenged them to create designs that could compete in the high-end, global arena—a challenge the weavers took to heart. Spark Samar pursued the endeavor further toward fashion and lifestyle, creating LARA, a visionary brand which transforms indigenous materials of Samar into contemporary fashion and lifestyle creations. LARA aims to be a top contender in the global market, ultimately bringing the Samar banig to the forefront as an iconic fashion staple.
Catbalogan City, Samar 6700, PH
Congratulation!